Undeniably Beautiful
Designed for every space, for every moment, from every angle.

* Actual product may differ from image shown.  360 degree design Enjoy the view of your TV from all angles. The Serif looks beautiful from front to back, side to side, and can decorate any space you place it in. Let The Serif blend elegantly with your space.
 
 

* Design may vary by TV size or country/region Matte Display Matte Display technology drastically reduces light reflections on The Serif so you can fully enjoy what you're watching. Detachable stand Place The Serif anywhere in the room. It has an elegant metal base that blends perfectly with its elegant frame. It also looks beautiful in smaller spaces, and the option to remove the legs makes it even more versatile. Move her around as you wish. Samsung Tizen OS Connect to your Samsung account and take advantage of the possibilities offered by your TV with the latest applications and services in Samsung's Tizen operating system. You can manage your daily activities with Daily+ and control your compatible smart devices from your TV with SmartThings.(1) "I" Shape Design The capital "I" presents a bold look that is sure to catch the eye. gaze of any viewer. The iconic 'I' shape design, combined with a slim frame, turns The Serif into the epitome of taste. Ambient Mode+ Instead of keeping The Serif blank and black when it's off, do more with your TV, like display the day's weather, news, photos and more. Ambient Mode features exclusive patterns inspired by the natural world around us - a beautiful leaf and a textured fabric - and various color options to match your mood. SmartThings Adjust the settings of your home devices for a smart lifestyle based on your needs. Thanks to the built-in SmartThings hub, you can enjoy controlling your home through various SmartThings-compatible devices that simplify your daily life.(2) SolarCell Remote With the solar panel on the back that you can use for charging, you don't have to no longer use single-use batteries for the SolarCell Remote Control. (3) Multi View See the content of your TV and compatible smartphone simultaneously on the same screen. Whether it's live match stats or game videos, just connect your compatible smartphone and enjoy a level of multi-screen capabilities. At the same time you can enjoy multitasking and watching content at the same time. (4) Apple Airplay With built-in AirPlay, you can easily stream movies and shows to your Samsung Smart TV directly from your iPhone, iPad or Mac. (5) 4K AI Upscaling 4K AI upscaling technology transforms your content in almost 4K resolution.