LGs new self-lit OLED 4K TV offers further enhances the image, adding natural depth and making colors impressively faithful and vivid. LG OLED pixels light up autonomously without a backlight that dims their brightness. Dark areas are now completely black, with no light leakage or halo effects. And with a uniform frame, aesthetics that fit any space, a powerful processor, Dolby Vision IQ and Dolby Atmos, the LG OLED B series is the TV youve been looking for.

The term “Perfect Black” is UL certified and refers to the panels’ ability to deliver near-perfect black, even in bright environments, dramatically enhancing contrast, as each pixel is self-illuminating and can be completely turned off, creating perfect black. In addition, you get full fidelity and 100% color volume, maintaining impeccable colors even under bright lighting, while the perfect black is combined with powerful HDR, sharp detail, vivid colors and smooth transitions (gradations), even in bright conditions, a result that promotes the enjoyment of cinematic or gaming experiences in real-world usage conditions.

Enjoy accurate and vibrant colors with UL Solutions-verified “Perfect Color” technology featuring 100% Color Volume and 100% Color Fidelity, ensuring colors are rendered with absolute fidelity even in bright or dark environments. In addition, the ultra-low reflection film technology, integrated into the panel, significantly reduces internal and external reflections, reaching the level of a “reflection-free” panel for even clearer and more vibrant colors.

The α8 AI Processor Gen8 is an advanced video and audio processing platform that gives you 1.3x more AI power, 2.3x better graphics (GPU) performance, and 1.6x faster CPU compared to its predecessor. It is a powerful image and audio tool that brings realism and vibrancy to images through AI Picture Pro, Dynamic Tone Mapping Pro, and Personalized Picture Wizard, while enhancing audio with an immersive surround experience AI Sound Pro, which transforms stereo sound into virtual 9.1.2 surround and seamlessly pairs with LG soundbars with the WOW Orchestra system.

AI Picture Pro combines two key technologies to analyze each frame individually and improve resolution, brightness, depth and clarity so that the image is rendered with more realistic texture, natural light and rich color. With AI Super Upscaling technology, it analyzes each frame, identifies image elements (faces, objects, background) and improves resolution and clarity, transforming even lower quality content into an image that looks like native 4K, while with OLED Dynamic Tone Mapping technology, it adjusts brightness and depth in real time, bringing more vibrant colors, better contrast and greater detail.

AI Sound Pro is a complete audio solution, based on artificial intelligence technology, that offers an impressive, multi-dimensional audio experience, creating a virtual surround field (9.1.2 or 11.1.2). Furthermore, with AI Clear Sound, Dynamic Sound Booster, AI Object / Voice Remaster and AI Acoustic Tuning technologies, it improves clarity and volume, and adapts the sound to the needs of your space.

Dolby Atmos transforms simple TV sound into a cinematic 3D surround experience, with up to 11.1.2 virtual channels, intelligent AI enhancement for even more realistic sound distribution, and the ability to synchronize with LG soundbars (WOW Orchestra) for an even more immersive effect.

LGs AI Magic Remote is the "smart remote control" that combines traditional buttons, a motion sensor (air-mouse) and artificial intelligence (AI) technologies to make navigation faster and more natural. It works like an air mouse with an on-screen cursor for easy navigation, supports voice commands & AI Voice Recognition. You can activate AI functions for a complete experience such as AI Search for intelligent content search, AI Chatbot / Concierge for movie, series or app recommendations based on your habits, AI Picture Wizard with which it adjusts the image according to your preferences and AI Sound Wizard for automatic sound adjustment. Finally, it has shortcut keys for streaming applications and can become a "hub" for the entire device ecosystem, controlling other devices as a universal remote.

The webOS Re:New Program, which won a CES Innovation Awards in the cybersecurity category, extends the lifespan of TVs by allowing supported TVs to continue receiving the latest versions of the webOS Smart TV OS for free, even years after purchase. This gives users access to a more modern UI, improved menu, new features (e.g. better app organization, faster search, personalized recommendations) and ensures that their TV will keep up with new models for at least several years.

The Home Hub is the "heart" of the smart home on your TV - a single control point where you can manage all your smart devices (washing machine, refrigerator, air conditioner, lighting, cameras, speakers, etc.) and monitor their status in real time, by voice, remote or directly from the screen.

Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE that adapts to surroundings to preserve visuals and keep it as close as possible to its original form.

Up your play with the first televisions in the industry to support Dolby Vision Gaming 4K at 120Hz for more fluid and realistic gaming. With a 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support, even ultra-fast action appears clear and smooth.