LGs new self-lit OLED 4K TV further enhances the picture, adding natural depth and making colors impressively true and vivid. LG OLED pixels light up autonomously without a backlight that dims their brightness. Dark areas are now completely black, with no light leakage or halo effects. With a uniform frame and aesthetics that suit any space, Brightness Booster for a 20% brighter picture, a powerful a9 AI processor, Dolby Vision IQ with Precision Detail and Dolby Atmos, LG OLED evo is the TV youve been looking for.

The αlpha 9 AI Processor Gen8, through technologies such as AI Picture Pro and AI Super Upscaling, continuously improves resolution, adjusts brightness and colors, and offers a top-quality experience, whether you watch movies in the dark or have a bright living room. Using deep learning techniques, it analyzes the content you watch, automatically improving image and sound quality, adjusting performance according to viewing conditions (e.g. bright rooms), while contributing to achieving the technical specifications of Perfect Black and Perfect Color, combining technologies that highlight contrast, depth and color fidelity.

Enhancing the vivid beauty of self-illuminating LG OLED pixels, Brightness Booster takes improvements to another level through the a9 processor, delivering up to 20% more brightness. The image now appears sharper, with superior lighting performance.

Take your game to the next level with support for AMD FreeSync Premium, Dolby Vision® HDR in 4K at 144Hz and VRR, ALLM and eARC with the latest specifications of the HDMI 2.1 standard, which help reduce motion blur and ghosting, delivering smooth and synchronized graphics in high resolution. The Game Optimizer keeps all the settings for your games in one easy-to-use menu, while the new Gaming Dashboard gives you quick access to the current settings.

The term “Perfect Black” is UL certified and refers to the panels’ ability to deliver near-perfect black, even in bright environments, dramatically enhancing contrast, as each pixel is self-illuminating and can be completely turned off, creating perfect black. In addition, you get full fidelity and 100% color volume, maintaining impeccable colors even under bright lighting, while the perfect black is combined with powerful HDR, sharp detail, vivid colors and smooth transitions (gradations), even in bright conditions, a result that promotes the enjoyment of cinematic or gaming experiences in real-world usage conditions.

Enjoy accurate and vibrant colors with UL Solutions-verified “Perfect Color” technology featuring 100% Color Volume and 100% Color Fidelity, ensuring colors are rendered with absolute fidelity even in bright or dark environments. In addition, the ultra-low reflection film technology, integrated into the panel, significantly reduces internal and external reflections, reaching the level of a “reflection-free” panel for even clearer and more vibrant colors.

AI Picture Pro combines two key technologies to analyze each frame individually and improve resolution, brightness, depth and clarity so that the image is rendered with more realistic texture, natural light and rich color. With AI Super Upscaling technology, it analyzes each frame, identifies image elements (faces, objects, background) and improves resolution and clarity, transforming even lower quality content into an image that looks like native 4K, while with OLED Dynamic Tone Mapping technology, it adjusts brightness and depth in real time, bringing more vibrant colors, better contrast and greater detail.

AI Sound Pro is a complete audio solution, based on artificial intelligence technology, that offers an impressive, multi-dimensional audio experience, creating a virtual surround field (9.1.2 or 11.1.2). Furthermore, with AI Clear Sound, Dynamic Sound Booster, AI Object / Voice Remaster and AI Acoustic Tuning technologies, it improves clarity and volume, and adapts the sound to the needs of your space.

Dolby Atmos transforms simple TV sound into a cinematic 3D surround experience, with up to 11.1.2 virtual channels, intelligent AI enhancement for even more realistic sound distribution, and the ability to synchronize with LG soundbars (WOW Orchestra) for an even more immersive effect.

LGs AI Magic Remote is the "smart remote control" that combines traditional buttons, a motion sensor (air-mouse) and artificial intelligence (AI) technologies to make navigation faster and more natural. It works like an air mouse with an on-screen cursor for easy navigation, supports voice commands & AI Voice Recognition. You can activate AI functions for a complete experience such as AI Search for intelligent content search, AI Chatbot / Concierge for movie, series or app recommendations based on your habits, AI Picture Wizard with which it adjusts the image according to your preferences and AI Sound Wizard for automatic sound adjustment. Finally, it has shortcut keys for streaming applications and can become a "hub" for the entire device ecosystem, controlling other devices as a universal remote.

The webOS Re:New Program, which won a CES Innovation Awards in the cybersecurity category, extends the lifespan of TVs by allowing supported TVs to continue receiving the latest versions of the webOS Smart TV OS for free, even years after purchase. This gives users access to a more modern UI, improved menu, new features (e.g. better app organization, faster search, personalized recommendations) and ensures that their TV will keep up with new models for at least several years.

The Home Hub is the "heart" of the smart home on your TV - a single control point where you can manage all your smart devices (washing machine, refrigerator, air conditioner, lighting, cameras, speakers, etc.) and monitor their status in real time, by voice, remote or directly from the screen.

Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE that adapts to surroundings to preserve visuals and keep it as close as possible to its original form.