Modern Frame Design & Bezel:
Give your home more than an TV, give your home a window to the stunning Artwork. The Frame offers you the choice of customisable bezel frames (sold separately) to suit almost any homes decor.

Matte Display:
Free yourself from the annoyance of distracting sunlight glare while you enjoy your favourite movie with Samsung's highly praised Matte Display. By absorbing reflections, your focus stays on the screen's captivating action.

Art Mode:
When powered off, The Frame undergoes a captivating metamorphosis, displaying an array of artwork and photography instead of fading into darkness. Immerse yourself in an authentic art appreciation journey featuring vibrant and varied colours, validated for ArtfulColour by Pantone. Plus, revel in the added benefit of reduced energy consumption compared to previous models.

FreeSync:
The FreeSync feature, developed by AMD, dynamically synchronises the refresh rate of a monitor with the frame rate of a compatible graphics card, reducing stuttering and tearing during gameplay. This technology enhances the gaming experience by delivering smoother visuals and improved responsiveness, making it a sought-after aspect for gamers prioritising performance and immersion.

Dolby Vision:
Dolby Vision is an advanced HDR (High Dynamic Range) technology that enhances the visual experience by delivering stunning brightness, contrast, and colour accuracy. It ensures lifelike image reproduction, enriching content with vivid details and depth. This feature is highly desirable for those seeking immersive viewing experiences with unparalleled picture quality and realism.

Dolby Atmos:
Dolby Atmos revolutionises audio experiences by creating a multidimensional sound environment, with sound moving around and above the listener, delivering an immersive and lifelike audio experience. Its ability to reproduce every sound with precision and clarity makes it highly desirable for those seeking unparalleled immersion and realism in their entertainment.

100% Colour Volume Quantum Dot:
Experience an immersive viewing experience where every detail is brought to life with unparalleled realism. With Quantum Dots technology, brightness is elevated, and light is transformed into vivid, true to life colours, validated by Pantone. All this combines to give you a naturally vibrant and rich picture displaying over a billion cinematic colours.

AI Sound:
Enjoy tailored sound for your viewing environment with the advanced AI technology of your new Samsung TV. Using precise and customisable audio output you are provided an audio production adjusted to both your chosen content and the unique specifics of your home to seamlessly adapt to your space. Hear every word of dialogue in clarity even amidst the ambient noise of the scene and experience sound that adjusts its own settings according to the genre your viewing while ensuring that every nuance is impeccably rendered for your auditory pleasure.

Art Store:
Transform your living space into a haven of artistic brilliance by bringing world-class galleries right to your doorstep. Craft your very own curated art collection with ease, thanks to our extensive library boasting over 2,500 masterpieces sourced from renowned institutions worldwide. Dive into a diverse array of artistic genres, from timeless classics to captivating photography. With Art Store, the possibilities for enriching your space with unparalleled beauty are limitless.

Customisable Bezels:
Transform the appearance of your Frame TV with interchangeable bezel frames, offering a spectrum of colours and styles. Crafted to mimic the edges of a traditional picture frame, personalising The Frame TV to complement your aesthetic preferences, living space, or the showcased artwork has never been simpler. Effortlessly switch between frames whenever you desire a refresh " a swift snap is all it takes to redefine and rejuvenate your everyday environment.

Dual LED:
Experience impeccably balanced and lifelike colours accompanied by striking contrast through the innovative Dual LED technology from Samsung. By utilising both warm and cool LEDs, this technology ensures that whether you're exploring the desert landscapes of a documentary or delving into the depths of an oceanic scene in a movie, you'll encounter authentic colours and enhanced contrast that elevate your viewing experience.

FreeSync Premium:
Experience seamless gaming with no screen tearing or stuttering and enjoy you triumphs as you enjoy smooth gameplay thanks to AMD FreeSync Premium. From next-gen consoles to powerhouse PCs, your new TV is able to deliver an unparalleled gaming experience by minimising screen tearing and stuttering.

Gaming Hub:
Experience the cutting-edge gaming titles from Xbox, Blacknut, Nvidia, and beyond directly on your television screen all without the need for a console. With the Samsung Gaming Hub Blacknut, you can access world of streaming games from Xbox, Nvidia and Samsungs own Blacknut service all conveniently accessible in a single place. Steam games with easy and forget about downloads or storage constraints of console gaming and simply power up your TV and jump straight into the immersive gameplay of your chosen title.

Quantum HDR:
With an expanded HDR range, your new Samsung TV delivers lifelike images, revealing every nuance all enhanced by Quantum Dot Technology to offer heightened brightness and richer colours. Unveil the concealed details of a shadowy scene and bask in the rich splendour of a sun-drenched beach all on your impressive new screen.

Quantum Processor 4K:
Thanks to the advanced processor at the core of your new Samsung TV you can enjoy enhanced images as the integrated AI optimises the picture of your chosen content dynamically as you watch. Enhanced brightness and the option to upscale older content to close to 4K resolution while the AI-driven sound enhancements immerse you in the audio as it is tailored to your selected content and home environment.

Samsung Q-Symphony:
Samsung TVs and soundbars combine seamlessly, enhancing your viewing pleasure with superior sound quality emanating from both the TV speakers and the soundbar simultaneously. Elevate your audio experience to match the excellence of your Samsung TV.

Smart TV:
Explore an extensive library of 4K movies, television series, and your favourite catch-up TV applications, encompassing Netflix, BBC iPlayer, Disney+, Apple TV, and NOW apps, all conveniently accessible in a single location. If you find the range of choices overwhelming the intuitive and adaptable Smart Hub platform is able to offer you tailored suggestions to suit to your preferences to help you enjoy new and old favourites.

SmartThings:
Control all your compatible Smart Devices in interconnected smart home all via your Samsung Smart TV. Whether it's gaming consoles, set-top boxes, Bluetooth speakers, or a myriad of other smart devices, Samsung Smart TV offers seamless control with just a touch. Equipped with SmartThings integration, your Samsung TV allows you to oversee home cameras or check on visitors at the door without leaving your couch. It's all about enhancing convenience, security, and connectivity in your life. Experience the ease of smart living, simplified.