Art when off and a stunning TV when on, the Samsung QE55LS03D delivers the perfect blend of form and function.

Modern Frame Design & Bezel*
A TV that looks just like a picture frame - with a stunningly slim profile and customisable bezel frame options*, Samsung The Frame QE55LS03D fits perfectly with your home décor. Ask anyone and they will have a hard time telling the difference between The Frame and a normal picture frame.

*Customisable bezels each sold separately.

Matte Display
Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions. It also helps this Samsung 55 inch TV look just like a picture frame, so you can enjoy beautiful artwork and photography on a glare-free canvas*.

*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

Art Mode
Instead of turning into a black screen, The Frame transforms into a showcase of artwork and photography when it's turned off. Enjoy a fully authentic art viewing experience with rich and diverse colours - validated for ArtfulColour by Pantone, now with lower energy consumption than before*. Plus, enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed**.

*Based on an internal test. Only applicable to 55"" and above.
**Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.

100% Colour Volume* with Quantum Dot
See everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

*Measured to DCI-P3 standard, certified by VDE.

Dolby Atmos
Dolby Atmos technology delivers a sound experience that you can feel all around you*. It works with the TV's built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you. Add a Samsung Dolby Atmos soundbar to truly feel like you are in the cinema.

*50" and 43” The Frame support Dolby Atmos with virtual top speakers.

Art Store
Curate your own personal art collection with a growing library of over 2,500 pieces of artwork from world renowned institutions*. From beloved classics to stunning photography, Art Store gives you unlimited access to a vast collection of art pieces.

*Separate Art Store subscription and Samsung Account required to access full selection of artwork.

Slim Fit Wall Mount & One Near-Invisible Cable
Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount, which comes in the box with the TV. And with the One-Near Invisible Cable you won’t have to worry about cable management as you can have just one cable for all your connections, and you can even plug all your multimedia devices into the One Connect Box and keep your cables tidily hidden away in a cupboard.

Customisable Bezels*
Switch up the colour and style of your Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display. It’s quick and easy to swap them whenever you fancy a change – all it takes is a snap to switch things up and refresh your everyday space.

*Customisable bezels each sold separately.

Adaptive Sensors (Brightness & Motion)
When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while you’re there. When you leave, it turns off into standby mode to save energy. Plus, the Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the art piece on display.*

*Brightness sensor performance may vary depending on the ambient brightness level. Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting condition.

Quantum Processor 4K
Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn’t filmed that way. Plus, AI sound perfectly adapts the sound to what you’re watching and where you’re watching it.

Make your TV a work of art, with the Samsung The Frame QE55LS03D.